Through its social networks, Geoff Kafka has shared some data on the 2021 gala audience and tracking of the GAME AWARDS. According to the organizer, this has been a year of records in which the global audience has grown 2% year-on-year, exceeding 85 million followers via streaming. Twitch has been the most popular monitoring platform, with more than 30 live channels to advertisements and awards ceremony. However, it is YouTube where the greatest growth has been experienced, with 14% more visualizations in the official issuance. To explain the huge hearing figure, from Games industry aim that in Asian countries they have followed the gala from alternative streaming platforms such as Bidibidi, Doubt, Hula and Tencent Video.
Beyond visualizations, Kafka highlights the significant increase in the participation of viewers. The Gala of 2021 has been the most commented of history in social networks with more than 1.6 million tweets published during the broadcast. Users have also been involved more than ever in the voting of the prizes, overcoming the barrier of the 23 million votes issued in the popular categories, reflecting a year-on-year growth of 27%. We are very grateful to have been able to return to a face-to-face ceremony that continues to add up to our success with a significant international growth, Kafka said.
Hold on December 9, the last Gala of the Game Awards stressed, as is usual, by its advertisements and their attention to the news within the industry. In addition to name it Takes Two as the game of the year, we allowed us to know a little better the gameplay of Hell blade, the next project in the Sonic open world and the aspect of Suicide Squad, among other details.
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